4 Ways Calendars Boost ROI
In business, there are three little words every employer cares immensely about: Return on investment (ROI). And rightfully so. If it’s not helping the business in some way, then why do it in the first place?
However, in addition to the more obvious sources of ROI, there’s another area that has the potential to positively impact a company’s bottom line.
Surprisingly enough, your organizational calendar holds a lot more power in this area than you’d think. And here’s why: A centralized calendar that synchronizes data across various devices and platforms can help improve the ways in which your business operates internally with employees and externally with consumers—a combination that can ultimately deliver ROI.
When planning events, employees often resort to email to communicate, or simply fail to converse with one another at all. However, these communication cracks have the ability to disrupt the workflow of the planning process and can result in an underwhelming event.
Fortunately, centralized business calendars can positively influence the ways in which employees communicate with one another. When different departments have access to a single calendar, all employees are able to be on the same page when planning an event. And if they understand the plan in advance, employees in other departments have more time to prepare and can possibly offer strategic advice to those in charge.
Online calendars are crucial for increasing consumer engagement as well, as they inform your audience of your events. A bad community calendar that’s either a) hard to find or b) lacking information does nothing for your customers. When they aren’t aware of what’s going on, they’ll either sit at home or make other plans while your employees stand around, scratching their heads over why attendance rates are so low. But it all goes back to the communicative power of the calendar. After all, a consumer can’t attend an event he or she knows nothing about.
Increased engagement builds both the internal and external communities of an organization. Employees that communicate with one another are more likely to feel as though as they belong to a group, which also means they’re more likely to be satisfied with their job. And job satisfaction translates into increased productivity in the workplace—which is great for business.
An online event calendar not only unifies your target audience, it solidifies your organization’s role in the community as well. Whether you’re a major university or a hospital, calendars become essential to increasing satisfaction among community members.
Miscommunication between employees often results in missed meetings, scheduling overlaps, and more. While there are plenty of opportunities for the crap to hit the fan in any event, a lot of these issues can be avoided. Centralized calendars help improve communication and consequently eliminate these common issues that result from human error.
From the customer standpoint, it’s important to have accurate event details. If they can figure out how to get to a venue without having to call for help, for example, that saves everyone’s time and increases their satisfaction with your company.
Increasing Organizational Efficiency
Synchronized calendars can save your employees’ time as well. That’s right—no more time spent on time-consuming data entry in five different places. If one person changes the details of an event, the software will synch this information across all calendars so your employees don’t have input it themselves. Additionally, they can set up reminders and recurring events once and not have to worry about it in the future. With this extra time, employees can devote their attention to mission critical work.
And if your company is well run on the inside, it’ll show on the outside. When departments are working efficiently on their own and with one another, it creates an atmosphere that promotes an excellent customer experience. If you can get your consumers to trust you, they’ll come to like you. And eventually, they’ll come to buy from you too.
And that makes it all worth it in the end.