Active Calendar: Centralized Calendar Driven by Date and Time

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Calendars: The Axis of All Information

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Businesses are often compared to well-oiled machines; in order for them to produce success, all gears must work on their own, as well as in concert with one another. But at the heart of that machine — what makes a business operate in perfect synchronization — lies the calendar.

When you think about it, everything revolves around a date and a time. Whether you’re scheduling meetings, setting project deadlines or organizing an event, the key to maximizing efficiency is to utilize your time in the best way possible.

When planning a webinar, for example, there are a lot of moving parts that must be well managed and executed. Currently, many organizations rely upon email for event communication—a common mistake that often leaves important information in complete disarray. And that’s only one of the many obstacles; from internal miscommunications to failing to raise awareness for an event, these roadblocks can ultimately hinder its success.

And this is where the calendar comes in to save the day.

With a synchronized calendar solution that allows employees to access information in a central location, many of these issues can be eliminated. In this way, your calendar can quickly go from being a basic office tool to one that is the axis of all information; the point where every event detail converges.

Here’s how business calendars enable employees to better manage their time and improve the event planning process:

Eliminates time-consuming data entry. Let’s face it. Searching through email threads for event updates and transferring them to your calendar isn’t the best use of your time. With a centralized calendar that everyone has access to, employees can make changes directly into the event itself. And when this happens, the information will sync with everyone else’s calendar as well.

Promotes internal engagement. A centralized calendar that keeps everyone in the loop encourages employees to interact more with one another. And if you share the calendar with those in other departments, it becomes easier for them to manage their time and their role in a project or event. This also means employees will spend less time catching others up on the progress of an event and more time discussing strategy.

Reduces miscommunication issues. The more information posted on a calendar, the less employees will need to pester on one another with inquiries about little details such as the time of an event. It’s almost odd to think that even with modern technology, people still miss meetings because they thought an event was an hour earlier or later than it really was, but it happens. A lot. And to important C-suite people, too. Fortunately, there’s a way to make sure this comes to an end.

Consumers can benefit from informational events calendars as well. If they can easily access event details from your online calendar, they won’t have to reach out to your organization for help or additional information. And that saves everyone’s time.

Acts as a publishing tool. The calendar isn’t only a good source of information. It’s also great for spreading the good word about what’s going on in your business. A synchronized event calendar has the ability to publicize events through social media publishing, which frees up your employees’ time since they won’t have to do it. And when you can easily grab your audience’s attention on social media, they can then share it with their friends.

As they say, knowledge is power. Wouldn’t you want to tap into that?

Article by Susan Yee, CEO

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