Community Calendars Build Engagement and Website Traffic | Active Calendar



Community Calendars Build Engagement and Website Traffic

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Getting the community engaged is no easy task. Between schedule confusion, high expectations of attendees, and the dedication required for event planning, there are a number of reasons why events fail to happen or people don’t show up. But what if we told you there was a simple way to resolve some of these issues early on?

A synchronized events calendar is the foundation for boosting community engagement. When you think about it, it makes perfect sense. The audience can’t participate in an event if it doesn’t know when and where to go. Too often, the information posted on an organization’s community calendar is outdated, confusing, or just plain inaccurate. The community events calendar becomes a waste of valuable website space as it goes unutilized. When this happens, the audience can become discouraged, and the organization loses credibility.

And if you can’t get your own community involved, good luck appealing to those on the outside. Whether you’re working at a university, hospital, or local government, organizations long to be a desirable community that draws more people to it.

In the face of these challenges, organizations continue to devote a significant amount of time to event planning. Unfortunately, much of that time is ultimately wasted as a result of poor calendaring.

With a community calendaring solution that syndicates data across a variety of platforms, you can resolve those issues and even extend the benefits of your events. That’s right, a calendar is not just about hosting a sold-out event. It is the foundation for engagement in a community or a local group, such as a student-run organization. By definition, engaged participants typically feel more empowered and satisfied with an organization. As a result, they’ll not only continue attending events, but they’ll spread the word to others who may be interested in joining your community as well—a great cycle every organization should strive to perpetuate.

To read more about a real-life calendar crisis and how it was solved, we answer the question,“How can I create a go-to calendar for all local events?”.

It’s no secret that much of the business discussion today is about connecting with customers by being social; it seems everyone is obsessed with driving conversation through social networks such as Facebook, Twitter, Instagram, etc. Event calendars have the power to drive conversations online and in the real world. They create dialogue. They attract an audience. They are often the starting point for deeper understanding. That’s a powerful way for organizations to create tighter connections with its audience.

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A local government, for example, might discover during an event that residents are unhappy with a new economic development plan. With that knowledge, they may take an alternative approach in communicating with the townspeople. Whether they choose to abandon the plan or better explain why it’s beneficial to the community, members will instantly feel more involved as they gain a better understanding of the government’s actions. And if they’re encouraged to contribute to the community, they have the opportunity to help shape the town into a better place.

Read more about how local government has become increasingly dependent on Social Media.
Article by Susan Yee, CEO

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