Email is from Mars, Calendaring is from Venus



Email is From Mars, Calendaring is From Venus

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In the workplace, technology can be perceived as both a blessing and a curse; while it can improve efficiency, the sheer volume of information technology makes available can lead to miscommunication.

For example, email is great… up until it isn’t. While email can enhance communications, we all know that it also can be limiting. According to a study on technology and communication, email has the ability to strip away personal interaction between employees. And when that happens, it can prevent or delay the development of trust between employees, which is essential to building relationships within an organization and maximizing productivity.

One area in which email can be more harmful than helpful is in the planning of events. A successful event depends on getting the small details right. When planning takes place via email messages can get convoluted as multiple people participate in the conversation; layers can grow quickly, participants get confused on what the most recent and accurate information is, and gaps in the event planning process are able to grow.

Email isn’t a bad thing; in many ways it boosts productivity. However, when it comes to event planning, email is from Mars, and calendaring is from Venus – they’re worlds apart, and the best tool is very apparent. We’re talking about a synchronized calendaring solution that eliminates the pitfalls inherent in email communication. Information synchronization fosters an environment in event communication and productivity can thrive. With the help of a centralized calendar solution, employees gain the opportunity to better communicate with one another and plan strategic events.

One major reason why event calendars encourage employee interaction lies in the fact that it consolidates information in a central location that everyone has access to. Planning for an event is a multi-faceted process; as a result, it’s easy for confusion and miscommunication to arise. However, when information is easily stored and organized in a single business calendar, it becomes a simple task to search for details employees may need.

Synchronized data also eliminates time-consuming data entry. Instead of having to upload new event information into their calendar—a process that can lead to errors—team members can work on other important tasks.

Additionally, calendar sharing across departments invites other employees to better plan for their role in an event. For example, when Sales knows about an upcoming event, it can better prepare for when they must speak with customers and prospects to promote it or develop reports on its success. In this way, calendars become a gateway to increased productivity in the workplace, as well as smarter event strategies.

There’s no reason why employees should have to suffer from communication problems any longer. It all comes down to whether or not you’re ready to fix them.

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